BAM takes big step with new sustainability strategy

BAM zet grote stap met nieuwe duurzaamheidsstrategie

Ambitious, transparent and realistic. That characterises Royal BAM Group's new sustainability strategy, presented today. BAM sees this sustainability strategy as a crucial addition to its 'Building a sustainable tomorrow' strategy, because the company believes there is only a future if it continues to build sustainably. The strategy is also crucial for its clients and society to be able meet sustainability challenges together. The company is launching ambitious targets, aiming to become an industry leader.

Future generations

With this new sustainability strategy, the company is looking beyond its own organisation and looking to the future. The choices you make as a company have consequences for future generations. This strategy shows BAM's ambitions to build even more sustainably for those future generations. 

Ruud Joosten, CEO of Royal BAM Group: ‘The construction industry can really make a difference. With this sustainability strategy, we will continue what we have been doing for a number of years and take the lead as BAM towards a sustainable future. We have to show how things can be done differently.'

Transparent and realistic are key words of the new sustainability strategy. The ambitious goals have been made measurable and have been translated into roadmaps to achieve them. To this end, BAM also continues to engage with its clients, partners and society to develop solutions to the challenges we all face.

Six sustainability themes

BAM wants to lead the industry and has taken the United Nations' Sustainable Development Goals as the basis for its new sustainability strategy. It consists of six themes: 1) Decarbonisation, 2) Circularity, 3) Climate adaptation, 4) Biodiversity, 5) Health, Safety and Inclusion and 6) Social value. Within each theme, BAM has set itself ambitious targets.

The targets set last year for CO2 emissions have been included in this new strategy and targets have been set for the other themes. For instance, the company aims to have 75% less construction and office waste by 2030 compared to 2015, climate adaptation measures have been taken on all projects and by 2030 30% of senior management consists of women.

Towards a sustainable tomorrow

The consequences of climate change are increasing worldwide. Because of this urgency, the sustainability strategy is integrated into the company’s strategy for 2023 with which the company aims to be more predictable, profitable and sustainable. The implementation of this new sustainability strategy will enable BAM to further reduce its carbon, raw materials and waste footprint and offer clients scalable sustainability solutions.

More information

For more information on the new sustainability strategy, visit or contact: Bert Ooms,, +31611260223.