BAM takes over Waterloo and City Line in two weeks ad campaign aimed at executive audience
London, 12 June 2012 – The three UK based Royal BAM Group companies, BAM Nuttall, BAM Construct UK and BAM PPP have joined together to run a two week poster campaign on tube trains on the Waterloo and City line. The campaign starts this week and will run until w/c 25 June. The posters will be placed inside every compartment of every train that will run on the Waterloo and City Line on an exclusive basis.
The only advertisements that commuters will see on their travels will be the BAM campaign. This type of advertising is a first for this industry and is intended to raise the awareness of the three UK based BAM companies prior to the Olympic Games. The campaign makes the connection between the work that is carried out in the UK and the end user namely the general public.